New Image Roundup

One of the aspects of Freja's modeling that keeps me enthralled is her malleability. Whatever the aesthetic, whatever the concept, whatever the project, she always manages to fit the look. It's a quality that all the top models have, and I think it's something that is both inherent and earned through time, perseverance and dedication to craft.

This past week gave us three new sets of images that could not be more different in terms of tone, atmosphere, rhythm and styling. Once you see them all, side by side, there's no denying that the model who ties them together is talented and nearly effortless in the ease with which she adapts to her surroundings. Even if you don't like Freja (but why would you be reading this blog if that were the case?), you cannot deny that she's extremely good at her job. After writing about her and analyzing her for as long as I have, the fact that she still manages to surprise me is a very rare and special thing indeed.

-Mo & Co Edition 10
Parisian brand based in China? Anyone know more about the company? Anyway, here we find the sleek, modern warrior version of Freja complete with bright light weapon. Get in her way and she will destroy you.

-Dossier by Cass Bird
Freja will supposedly be on the cover of bi-annual publication Dossier, photographed by Cass Bird. Cass photographed the lovely Daria spread for the Spring 2010 issue, and if Freja's is anything like that then I know all the fans will be thrilled. Here we have the au natural, mother earth version of Freja. She's a vegan, loves horses, wears hemp clothing and possibly lives in a commune...or somewhere in Brooklyn.

-MaxMara Eyewear
This is still my least favorite campaign of the season....possibly even of Freja's entire career, but these eyewear shots are much better than the clothing shots. This is glamazon Freja. She's the woman who can afford Balenciaga and thinks recessions only apply to hairlines.

All joking aside, these three sets display the versatility that we as fans have lately come to enjoy....and I hope will continue to enjoy for a long time to come.

Lastly, big thank you to Betty at models.com for the shout out. She's been a big supporter of this blog, linking me a few times already, and I truly appreciate the acknowledgment. I don't really advertise this place that much because I figure if anyone is really interested in Freja, they'll find it sooner or later. And I'm not really into self promotion, and this blog isn't my job....it's honestly just a labor of love. Plus there are so many other great blogs out there that I feel honored to have any attention bestowed onto this one when the only worthy thing I've done is pick a model to write about who has an unparalleled, successful career. So thanks again, and thanks to all of you for being such great readers, supporters and contributors. I guess I'm just really lucky that Freja decided to work a lot all of a sudden! :) If she ever stops.......well, I don't want to even think about that!

Image Credits: gagameister.blogbus.com via tFS member francyayo, cassbird.tumblr.com, maxmara.com via tFS member Carla-A

More Max Mara Images

I really hope these aren't the campaign images because the gross overuse of Photoshop in them is criminal. Why even hire a model like Freja if you're going to alter her face so much?

After seeing this whole set I want to believe that these are just lookbook images, because these as a campaign would be pretty disappointing. I mean, when was a Max Mara campaign ever shot in black & white? And I know their campaigns are usually pretty minimal, but this would be taking things to an extreme. The images also seem too raw and bland to be a fully formed ad campaign. I don't know....what do you think? Actual campaign? Or something else?

Also, thanks again to the anonymous commenter for the tip! You're like my very own fairy god mother. :)

Image Credits: Max Mara Mexico Facebook

First Image?

Possible image from the F/W 10.11 Max Mara campaign?

I'm not sure, but it sure does seems like it is. Huge, huge thanks to the anonymous commenter in this post for sharing the image with me. I don't know who you are, but thank you so much. It's tips like yours that keep this blog relevant and up-to-date. It's also all of everyone's comments that keep me on my toes, constantly thinking about new perspectives and ideas. So thank you everyone! After all, a blog is only as good as it's readers. :) I couldn't do this without you all, that's for sure.

Anyway, like I said above, I'm not sure if this is an actual image from the campaign or part of some other promotional material. Lookbook, catalog, store display, who knows? But Freja sure does look simply stunning. Just proceed with caution if you're going to repost this anywhere because I cannot confirm that it is indeed a campaign image.

And to the anonymous tipster, I wish I knew who you were so you could get the proper credit for this find!

Campaign News - Max Mara

She's done it! Freja has landed the F/W 10.11 Max Mara ad campaign shot by Mario Sorrenti. Perhaps not the biggest surprise considering she opened and closed the runway show, but a surprise nonetheless as it's a new campaign for her and she's not really known as a Sorrenti fave. Beside, we all know that opening and closing a show doesn't guarantee a model anything. (How many times has Freja opened and closed Akris? And instead Daphne Guinness has the campaign once again.)

Thanks to mikel at tFS for breaking the news:

"The face belongs to the Danish top model Freja Beha Erichsen: large, dark eyes, an angular face, a slim figure. Immortalized by the legendary photographer Mario Sorrenti. These are the two protagonists of the fall-winter 2010-2011 campaign by Max Mara, shot in Paris, which depicts the essential elegance of the label with an all black and white look at the collection. Hair and make-up have been created by Luigi Morenu and Aaron De Mey fpor Streeters. This is an "encore" performance for Sorrenti who also shot the fall-winter 2009 campaign featuring the model Eniko Mihalik."

I think it speaks loads to Freja's modeling ability that two labels generally thought of as very classic (Chanel and tweed suits, and Max Mara and camel coats) have her as their campaign girl. Classic isn't exactly the first thing that comes to mind when people think of Freja--edgy, modern, and androgynous are more the norms. But the classicism is there in the refined lines and structure of her face. The clean beauty that Freja is capable of portraying is the perfect compliment to the simple but elegant clothing of Max Mara. It's a pity that her off-duty persona has grown so much that it overshadows the many different facets that she's capable of expressing in her modeling work.

Even though the campaign might look similar to last seasons' as Max Mara always seems to have the same look to it's campaigns, I can't wait to see it. And just for the record, Freja also opened and closed the Isabel Marant runway show this past season.....

Image Credits: style.it