FDIB

Great little write up on Freja today over at Fashion Does It Better. Definitely make sure to check it out because it's intelligent, insightful and succinct (something I'm not capable of). My favorite part:

"Or simply that careers are not straight lines leading either to the top or to oblivion but made of u-turns and other spirals ? Labyriths, maybe. Who gets lost today will be found tomorrow."

How beautiful is that thought? The picture that it paints is just brilliant. The site is definitely on my list of "must-reads" everyday. It's always thought provoking and inspirational in a way. And it has it's own quirky signature style of writing that I love. FBID focuses mainly on very new girls who are relative unknowns to the majority of us, but occasionally they will spotlight a girl like Freja or Maryna if there is something insightful to be said about them and the impact they're having on the current landscape of fashion. And Freja is definitely having that moment right now.

Intentional Irony or Mere Coincidence?

We have some snaps of the new Gap campaign thanks to tFS member kimair. And just like everyone else, I can't help but to notice and chuckle at the very choice wording accompanying each model's shot.

Freja: Real Straight (Do I even have to say anything? )
Anja: Always Skinny (It's true, Anja has always been thin. Even more so lately.)

Isabeli: Curvy (Brazilians are definitely known for their curves. Although curvy in the fashion world is still super skinny in the real world.)

Maryna: Sexy Boot (Arguably the sexiest VS/high fashion model out there. She does indeed have a sexy boot-y.)

Now I can't wait to see the full campaign! I hope we get more nuggets of comedic irony. You have to wonder if Patrick Robinson is just having some fun with this. I mean come on. The wording matches up almost too perfectly that it has to be intentional. The probability of coincidence is just too unlikely. But I guess the wording is so obviously ironic and fitting to all of us because we follow fashion and models. To your average Gap customer the words clearly describe the cut of the jeans, not the model wearing the jeans.

Although I've got to hand it to Mr. Robinson. Whether intentional or not, this is definitely the way to give all of us fashion fanatics a good laugh. Now we'll surely remember the Gap when we're thinking about jeans for the fall. And isn't that what good advertising is about? Bravo.

Image Credits: snaps by tFS member kimair