More Harry Winston

Thanks to a few lovely anonymous commenters in my previous post, I was directed to some more shots of Freja's Harry Winston Jewelry campaign, shot by Patrick Demarchelier.

Freja looks so great in these, albeit a bit too airbrushed. But whatever...she's smiling and positively radiant! WWD just came out with a report about Harry Winston's earnings, and now I think I have an idea as to why they went with Freja for the campaign; being the unconventional, but brilliant, choice that she was.

"Increased demand for luxury goods and higher sales from Asian consumers helped the luxury jeweler post a profit of $3.9 million..."

"The engine of this recovery is being fueled by the Far East as Chinese citizens become consumers not only at home, but also in the luxury shopping districts of the developed world,” chairman and chief executive officer Robert Gannicott said on a call with analysts."

Call me crazy, but it seems to me like Freja was picked to front the campaign because she has appeal to the Asian consumer. We all know how popular she is over there, so this just makes sense to me. I don't know, maybe I'm just making connections where there are no connections to make. But all of this is still interesting to say the least....

Image Credits: harrywinston.com via Noctilux tumblr

Random Bits

-A big thank you goes to reader Tima for directing me to the Luisaviaroma blog and the Freja pictures posted there:

After Fendi

After Celine


After Dolce & Gabbana

In case you don't know, Luisaviaroma is a super high-end luxury online retailer. I've spent many hours browsing the site, making completely unattainable wish-lists. Sigh. But it looks like their buyers started a blog just last fashion week and documented some of their experiences at the shows. Various model pics abound so take a look. And thanks again Tima!

-I came across a small feature on Blouson Noir in the March 2010 issue of Jalouse. It's in French, so if you can read it, I'm sure it will be very informative. I'm posting it mostly because we haven't seen the smaller picture yet. (But now that I stop to think about it, I'm pretty sure this was already posted on tFS a while ago. Aaah, oh well....)

Image Credits: dayzebook.com, blog.luisaviaroma.com

Real vs. Rendered

Here's a blast from the SS07 past....

Prada Runway:

Or Prada Lookbook:

Even though I know she didn't fit the image of the Prada show this past season, seeing these made me a little sad that Freja didn't walk it because I love seeing her on that runway. Such a shame because she has such a long history with it as well. I just hope Miuccia didn't drop her like she did Marina, who was another Prada fav (or so I thought) but who hasn't walked the show since FW0910.

Image Credits: style.com, issuu

Blouson Noir

Look who's popped up in the Spring 2010 look book for new brand Blouson Noir.

Nice surprise, huh? The people behind Blouson Noir are Harper's Bazaar fashion editor Melanie Ward and Graham Tabor, former knit-wear consultant for Karl Lagerfeld's short lived New York collection. Maybe that's why they were able to land both Freja and Lily for this look book? For a collection that's only been around since May of 2009, that's a pretty impressive feat; but having a connection to the Kaiser certainly helps.

Regardless, it's always great to see top models working for younger, less well-known brands. After all, emerging talent is the future of the industry and it's often where you find the fresh, innovative, riskier ideas. Freja and Lily both look good and it's nice to see them both working in anticipation of the FW1011 season.